Connecting Google Play to Google Analytics
Up until today, it’s been incredibly difficult for devs to figure out how users are finding our apps in Google Play.
With Google’s new Google Play and Google Analytics connection, it’s finally possible to at least get an idea of what’s going on.
It’s just in time too, because Chocolate Crunch Bonanza has been out for a week, and it’s only had two dozen downloads… and I’d love to know why.
The game was never intended to be a top 100 smash hit, rather it’s a test of how to drive downloads from search results. Using a lengthy description, the app is targeted at keywords such as chocolate, swipe, crush and crunch. Based on my searches, the targeting has worked quite well, yet few are downloading it.
The problem lies somewhere before users decide to download, so it has to be one of:
- The keywords really aren’t as popular as they appear to be
- The icon is inadequate
- The name is too random
- The market page is too boring
I spent most of today integrating the new Analytics API into my AdMob implementation, and I’ve activated basic tracking so that I’ll know if someone is using it.
It’s quite interesting to see how effectively the “real time” section of Google Analytics works. While testing, it had noticed within a minute that I had the app open, and updated automatically. It also quickly detected when I’d closed the app on my test device. I had been using Game Analytics for my apps, and unfortunately for Game Analytics and their very comprehensive in-house developed Unity plugin, Google’s implementation seems to be significantly easier to use and far more informative and intuitive.
Combined with the Market Page tracking, I hope to be able to work out exactly what I need to tweak.
Because the Chocolate Crunch Bonanza is getting few downloads, I’ve decided to change the icon again. This time I’ve dropped the red heart and gone back to an obviously chocolate heart, with a Candy-Crush-Saga-like red and white border to help it stand out. While the previous icon was visually eye-catching, it also might have made the app look like a refugee from Valentine’s day.
If this doesn’t work, then I’ll probably just use a grid arrangement of icons from the game itself, which is typical of these swipe-type games.